Olly Social Media Calendar Configuration Guide

Learn how to plan, organize, and automate your social media presence across multiple platforms with AI-powered scheduling, viral idea generation, and centralized content management.

Introduction

This guide will walk you through setting up and using the Social Media Calendar feature in Olly. The Social Media Calendar helps you plan, organize, and automate your social media presence across multiple platforms, allowing seamless integration of social accounts, scheduling of posts, generating viral ideas, and tracking all activities from drafts to published content in one intuitive dashboard.

Prefer video instructions? Watch our video guide to Social Media Calendar setup (opens in new window)

Quick Links

Features

Social Media Calendar Overview
Learn about the Social Media Calendar feature and how it streamlines your content planning.
→ Go to Calendar Overview

Configuration

Set Up Your Calendar
Step-by-step guide to connecting accounts and scheduling your first post.
→ Go to Configuration Guide

Support

Help Center
Get assistance and troubleshooting tips for the Social Media Calendar feature.
→ Go to Help Center

Before You Begin

⚠️ Important

Social Media Calendar is a comprehensive content management feature designed to centralize your social media operations. With AI-powered tools and direct platform integrations, you can create, enhance, schedule, and track posts effortlessly, ensuring consistent engagement and smarter content planning across all your social channels.

Important Information Before Setup

1. Platform Support

⚠️ Multiple Platform Integration: Connect and manage multiple social media accounts from supported platforms including LinkedIn, Twitter, Facebook, and more.

2. Feature Access

⚠️ AI-Powered Tools: Access to viral idea generation and post enhancement features varies by plan tier.

3. Integration Requirements

⚠️ Account Permissions: You'll need proper authorization to connect and publish to your social media accounts.

What Is Social Media Calendar

The Social Media Calendar is a powerful feature within Olly that helps users plan, organize, and automate their social media presence across multiple platforms. It allows seamless integration of social accounts, scheduling of posts, generating viral ideas, and tracking all activities — from drafts to published content — in one intuitive dashboard. With AI-powered tools and direct integrations, users can create, enhance, and schedule posts effortlessly, ensuring consistent engagement and smarter content planning.

Who Will This Feature Help?

1. Social Media Manager

Streamlines content planning by allowing them to schedule and manage posts across multiple platforms from one centralized calendar. This enables efficient workflow management and consistent brand messaging across all channels.

2. Digital Marketer

Helps plan and execute campaigns efficiently with scheduling, tracking, and AI-powered idea generation to boost engagement. The centralized dashboard provides a complete view of all marketing activities.

3. Content Creator/Influencer

Empowers creators to organize their content pipeline, generate viral post ideas, and automate publishing across platforms. This ensures consistent content delivery and audience engagement.

4. Brand Manager

Provides a clear overview of scheduled, drafted, and published posts, enabling effective coordination and brand consistency. The tracking features help maintain quality control across all content.

5. Entrepreneur

Simplifies social media handling by automating scheduling and giving a complete view of online activity — saving time for business growth. Focus on strategy while the calendar handles execution.

How To Set Up Social Media Calendar

Integration - Connect Your Social Media Accounts

Step 1: Access the Social Media Calendar Navigate to the Olly Dashboard and access the Social Media Calendar section.

Step 2: Open Integrations Inside the calendar, open the Integrations panel to view available platform connections.

Step 3: Connect Your Accounts Select and authorize the social media accounts you want to connect. Follow the authentication process for each platform.

Step 4: Verify Connections Confirm that all accounts are successfully connected and ready for publishing.

How To Schedule Your First Post

Calendar - Social Media Post Scheduling

Step 1: Access Your Dashboard Go to your Olly.social Dashboard and open the Social Media Calendar.

Step 2: Add Reference Posts (Optional) If you have a reference post idea, paste it into the Reference Posts section. This helps improve AI generation by providing examples.

Step 3: Create Your Post Create an idea directly without any reference by typing your post content in the composer.

Step 4: Add Images (Optional) Upload or select an image to accompany your post if needed.

Step 5: Enhance Your Content Type your post idea and use the Enhance button to refine it with AI-powered suggestions.

Step 6: Preview Your Post Review your post in the right panel, where you can preview, edit, or enhance it further as desired.

Step 7: Schedule or Save as Draft Select a date and time to schedule the post for automatic publishing, or save it as a draft for later.

Step 8: Edit Anytime You can edit any scheduled post anytime before it gets published by clicking on it in your calendar.

Viral Content Ideas Generator

Ideas - Generate Engaging Content

Step 1: Access Ideas Section On the Dashboard, open Social Media Calendar → Ideas.

Step 2: Add Keywords Add a minimum of 5 keywords related to your content niche. You can add more for better results.

Step 3: Select Category Choose a relevant category that matches your content type or industry.

Step 4: Generate Ideas Click the Generate Ideas button to let AI create engaging post concepts.

Step 5: Review Engagement Scores Olly will generate multiple post ideas with engagement scores for each, helping you choose the best options.

Step 6: Create Post from Idea Click Create on any idea, and AI will generate a complete post. Optionally add an image and either schedule or save it as a draft.

Tracking Your Posts

Posts - Monitor All Content Status

Step 1: Access and manage your posts Go to the Posts tab inside the Social Media Calendar to view post statuses and manage them efficiently. Easily track the progress of all your posts — whether they're drafted, scheduled, or published.

Feature Benefits

• Centralized Control: Manage all social platforms and content in one unified dashboard, eliminating the need to switch between multiple tools
• AI-Powered Creativity: Generate viral ideas and improve posts using intelligent suggestions that boost engagement potential
• Automation & Efficiency: Save time by automating scheduling and publishing, allowing you to focus on strategy and engagement
• Performance Visibility: Keep track of post statuses and engagement performance easily with comprehensive tracking features
• Seamless Integration: Directly connect multiple platforms for effortless publishing without leaving Olly
• Draft Management: Save incomplete posts as drafts and return to them whenever you're ready to publish
• Smart Scheduling: Choose optimal posting times to maximize reach and engagement across different platforms
• Content Pipeline: Visualize your entire content strategy in a calendar view for better planning and consistency

Using Your Calendar Dashboard

Accessing Your Calendar

Step 1: Navigate to Calendar Section

1. Log in to your Olly dashboard at https://www.olly.social/dashboard
2. Navigate to the "Social Media Calendar" section from the main menu
3. You'll see your calendar view with all scheduled, drafted, and published posts

Step 2: View Calendar Modes

1. Switch between different calendar views (day, week, month)
2. Filter posts by platform or status
3. Use the search function to find specific posts quickly
4. Color-coded indicators help identify post status at a glance

Step 3: Manage Your Content

1. Click on any date to create a new post
2. Drag and drop posts to reschedule them
3. Click on existing posts to edit or view details
4. Use bulk actions to manage multiple posts simultaneously

Best Practices

Content Planning

• Plan Ahead: Schedule content at least one week in advance for consistent posting
• Use References: Save high-performing posts as references to guide future content
• Mix Content Types: Balance promotional, educational, and entertaining posts
• Optimal Timing: Schedule posts during peak engagement hours for your audience

AI Enhancement

• Test Variations: Generate multiple versions of posts and A/B test performance
• Keyword Optimization: Use relevant keywords in the Ideas Generator for better suggestions
• Review AI Content: Always review and personalize AI-generated content before publishing
• Learn from Scores: Pay attention to engagement scores to understand what works

Organization

• Use Drafts: Save work-in-progress posts as drafts to refine later
• Regular Reviews: Check your Posts tab weekly to monitor status and performance
• Archive Old Content: Keep your calendar clean by archiving outdated posts
• Team Collaboration: Use clear naming conventions if multiple team members access the calendar

Troubleshooting

If you encounter any issues:

• Posts not publishing: Check that your social media accounts are still properly connected and authorized
• Integration errors: Reconnect your social media accounts through the Integrations panel
• Enhancement not working: Ensure you have an active internet connection and sufficient plan quota
• Images not uploading: Verify image format (JPG, PNG) and size limits (under 5MB recommended)
• Calendar not loading: Clear browser cache, refresh the page, or try a different browser
• Schedule conflicts: Check for duplicate posts scheduled at the same time
• Ideas not generating: Verify you've added at least 5 keywords and selected a category For additional support or feature requests, please contact support at support@olly.social or visit our Help Center.

Frequently Asked Questions

How many posts can I schedule in advance?

There is no limit to the number of posts you can schedule. However, platform-specific posting limits may apply.

Can I schedule posts to multiple platforms simultaneously?

Yes, when creating a post, you can select multiple connected platforms to publish to all of them at once.

What happens if my social media connection expires?

You'll receive a notification to reconnect your account. Scheduled posts will be paused until reconnection is complete.

Can I edit a post after it's published?

Once published, you cannot edit through Olly. However, you can edit directly on the platform or delete and repost.

How accurate are the viral idea engagement scores?

Engagement scores are AI-predicted based on historical performance data and current trends. Actual results may vary.

Can I export my calendar or post data?

Yes, you can export your content calendar and analytics data from the Settings menu.